Gerry - Your Expert Guide to Senior Care
About Us

We put families at ease with a pain-free path to quality long term care.


Senior living decisions are difficult, and it’s one of the most important you’ll make.

Choosing a senior living facility for a loved one is confusing & stressful, and can have serious consequences when done incorrectly. We know this pain personally, and believe that every family deserves the high-quality advice and personal support required to make the right decisions -- with minimal stress & disruption.

Our Story

How Gerry started

Gerry was started in late 2018 after one of our founders, Farron Blanc, went through the process of having to care for his father and find a proper skilled memory care facility for him. Farron’s experience with this process was difficult (to say the least) and placed an unreasonable burden of stress and confusion on his entire family.

We created Gerry in response to Farron’s experience -- and those of 60+ other families we’ve gotten to know and support during their search processes. Put simply, we aim to become a trusted provider of expert advice & recommendations that geriatric families rely on to help navigate & plan their most important transitions.

Our Vision

A letter from our founders

Hi - we're Farron & Ajay, we've been blessed to have beautiful young families, and have played pivotal roles in starting multiple enduring businesses that have grown to employ hundreds of people.

And we owe it all to our parents.

They taught us compassion, critical thinking, honesty, and frugality. So when Farron’s dad was afflicted with Alzheimer’s and after a few years it became apparent that his family needed out of home care, he was shocked by how confusing, stressful and dreadful the entire experience was. Everywhere he turned he was flooded with marketing spin, jargon, spam, high pressure sales tactics, and half-truths. No one was incentivized to become a long-term trusted advocate for his family.

This inspired us to to start Gerry. We hire licensed experts to understand your families’ unique situation, arm them with hundreds of thousands of data points on facilities, and build them software tools to help them better personalize the best outcomes for your loved ones’ care.

Our goal is to improve the accessibility, accountability and affordability of senior living. If you ever need us, please email us

Farron & Ajay



Meet our team

Farron Blanc
Ajay Rajani
Victoria Woods
Senior Care Advocate
Lisa Crick
Senior Product Specialist